CHUNKY RUNNERS REVIVAL
The 2000s called and we answered. Gel-Kayanos, 990s, and Wave Runners are dominating. The dad shoe isn't ironic anymore — it's essential.
WHAT'S MOVING IN THE WORLD OF KICKS
UPDATED: JANUARY 2025
The 2000s called and we answered. Gel-Kayanos, 990s, and Wave Runners are dominating. The dad shoe isn't ironic anymore — it's essential.
Forget neon. The palette shifted to browns, tans, olives, and creams. Neutral colors that work with everything.
Brands digging into their vaults. Retro models returning with premium materials and limited runs. If it's from '97, it's gold.
Trail runners and hiking-inspired silhouettes crossing into urban territory. Salomon and HOKA leading the charge.
UPCOMING // Q1 2025
Saturn Gold colorway. Reverse swoosh. Cactus Jack branding.
$160 RETAIL // $400+ RESALEMetallic green accents on white leather. Clean, wearable, hyped.
$215 RETAIL // $280+ RESALEKanye's back? New colorway dropping. Market response TBD.
$230 RETAIL // TBD RESALEValentine's Day special. Red and pink suede. Boutique exclusive.
$150 RETAIL // $350+ RESALESB legacy celebrating Paul Rodriguez. Mismatch design. Collector piece.
$130 RETAIL // $220+ RESALEResale prices are plummeting. Bots are everywhere. Is sneaker culture eating itself? We explore the market shift and what it means for collectors.
6 MIN READThe Air Jordan 1 turned 40 this year. A look back at how a banned shoe created the blueprint for sneaker culture.
8 MIN READFakes are getting better. AI verification is the future. How THE PAIR stays ahead of counterfeiters.
5 MIN READWe toured a private collection worth $2M+. From original Air Mags to unworn OW collabs. Pure heat.
10 MIN READ